So, you might be asking, 'why the name Hatch?'
We chose this name for several reasons. we needed a name that is related to eggs, and as you know, eggs can Hatch. The # sign not only looks like the letter 'H', it also resembles the lines of a traditional Belgian waffle, and keeping with current trends, we found that this could also be useful for our social media campaigns, where customers can use #atch to create a unique link back to our company. So whenever you're taking a picture or spreading the word about Hatch, please use #atch!